Behind the seams of Urban Pretty

Behind the seams of Urban Pretty

“Pretty, eclectic, uplifting, colourful, spirited”.  Words from our Creative Director for Womenswear Justine and the backbone behind our leading Spring story. 

Our challenge was to present our SS13 range in a modern and stylish way, reflecting the fabulous quality and fit of our clothing and the talent of our outstanding in house British design team.

We used a number of stunning new models, aiming to convey variety and surprise with polished hair and fresh faced make up with stronger lips and nails.

Our locations such as Primrose Hill and Portabello Road Market were modern and clutter free, reflected in the photography with more focus on our product.

With the big unveil merely days away, we eagerly await all of your feedback. Is there anything you are hoping to see?