Boden Big 10: Grace Woodward

Boden Big 10: Grace Woodward

Talented fashion stylist and presenter Grace Woodward answers ten burning questions about childhood parkas, Talitha Getty’s wardrobe and her nan’s life mottoes

Wry, funny and fiercely intelligent, Grace Woodward is one of the UK’s most creative stylists. She studied at the London College of Fashion before joining the British brand, Agent Provocateur, where she worked her way up to the role of Head of Press. In 2008, she launched her own business with clients including Florence Welch and Emilia Fox, has masterminded shoots for Elle, Sunday Times’ Style and GQ to name a few and also has an impressive television career to boot. She was named Stylist of the Year by The Clothes Show (supported by the British Fashion Council) in 2009 and is about to launch her first independent fashion boutique.

Grace lives in London with her husband, Ken, and their son, Larkin.

What does the word style mean to you?
Style to me means the opposite of fashion, it means making decisions for yourself rather than having them dictated to you. Style is something personal, an outward depiction of our DNA, with paths woven by family, history, geography and emotions. Style is an expression of something real.

Whose wardrobe would you like to borrow for the day?
I’d like to borrow Talitha Getty’s wardrobe for a day please, thank you.

What is there simply not enough of in this world?
Clean affordable fuel.

What does success look like to you?
Success to me is seeing the things that started in my head become real. This can be anything from making an image to creating a shop. For a creative, it’s almost a must that you get things out of your brain or it gets a bit jumbled. I’ve just opened a shop – I’m very proud to be an independent retailer!

When was the last time you cried?
My mum died a year ago when my son was eight weeks old. To get by, I had to put a cork in the tear bottle as I think if I’d let it all out it, I might not have stopped – it might not be the best strategy but we’ll see. Recently, Lauren Laverne played Song To The Siren by This Mortal Coil, which is the song I chose for her funeral. Hearing it unexpectedly knocked me off my guard; I find music makes me quite emotional.

Which saying do you live by?
It’s one of my Nana’s many: “You are master of the unspoken word but the spoken word is master of you.” Now if I can just master that…

Who would play you in a film about your life?
Who would play me in a film? I think Jennifer Saunders (pictured with Grace below) has already played much of it in Ab Fab.

What’s your guilty pleasure?
My guilty pleasure is flying to LA and loving the plane food.

Which children’s book character would you be?
I’m writing a children’s book called Freddie Funnyhands. It’s about physical differences and acceptance for babies, start ’em young eh? I guess Freddie is very loosely based on my son Larkin, but I’m not sure who I would be. Maleficent springs to mind (even if it’s just for the über look) though she’s not actually from a book!

Which one childhood outfit will you always remember and why?
I think my family knew I was going to have to do something with clothes when I got a parka coat aged six. I slept in it for a week I loved it so much.

Visit Grace’s website and shop at

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