Spring has sprung at Boden. Combining fresh, new florals and bold, graphic prints, our new Flora Britannica collection heralds some of this season’s most covetable – and easy-to-wear – looks (Grace Skirt, we’re looking at you). And to mark the arrival of spring, we’ve created one of our most ambitious photo campaigns to date – see below to find out just what goes into a Boden shoot…
The number of people on the shoot, including, our art director, producer, photographer, lighting assistant, digital assistant, stylist, hair and make-up, models, prop stylist and shoot assistant.
Flowers. 20 white spray roses, 10 tall white hydrangea, 20 daisy stems, 10 tall green hydrangea and 5 potted plants made up the blooms on the day.
Number of antihistamines taken.
Hours working up a mood board before even setting foot on set.
Hours on set. We worked from 8am until 6pm for three days to create the perfect shoot.
Tins of paint. 20 litres of Farrow & Ball were used to create the backdrop along with 14 rolls of specially made Boden print wallpaper.
Pairs of shoes. (And we wanted them all.)
Crumpets eaten for breakfast. We told you a lot of hard work goes into a shoot.
The number of pictures taken, with only 27 used in the final catalogue.
The combined centimetres in height of models Marta and Geidre. (That’s 5’8” and 5’9” and a half ins respectively). Lofty.
Instagram likes that Geidre’s post of her in Boden’s Eliza Top in Yellow received. Follow her @giedre_d.
Tea bags used. That’s only two cups per person per day…
Times Ed Sheeran’s Thinking Out Loud was played.
Finished Boden shoots that go into each catalogue we produce. So that’s 450 hours on set, 115,000 unedited pictures taken, and 480 crumpets. On average.
Click below to see exclusive behind-the-scenes photos from our shoot