What do you get when you take four fashion insiders, eight outstanding outfits and an abundance of Bloom & Wild flowers? A whole lot of occasionwear inspiration, that’s what. As part of our partnership with the master florists, we invited four of our industry favourites to take part in a shoot showcasing our new styles. Think luxurious fabrics and serious attention to detail that will ensure you’re the best-dressed guest wherever you go.
First in front of the camera was Rosie Thomas of thelondoner.me. She believes you can’t go wrong with classic pieces you’ll wear again and again… and we wholeheartedly agree. Here, Rosie talks us through her love of buy now, wear forever classics, how to be the best-dressed guest and, very importantly, her packing tips for a special occasion abroad. Over to you, Rosie.
“This summer I’ve got lots of weddings, birthdays and garden parties on the horizon. Then there’s the annual day out at the races and the polo. Given the amount of invites I have and the variety of events already pencilled in my diary, it’s important for me to choose pieces and outfits that can be easily mixed and matched.”
What’s your occasionwear rule of thumb?
“For a birthday party I think you should go ‘all out’. Opt for something that makes you look and feel great and don’t be afraid to be bold. If it’s for a wedding, try to find a dress that you can easily wear more than once just by switching up the accessories. Adding a different pair of shoes, hat or jewellery is a great way to make it feel and look like a brand new outfit.”
What are your occasionwear must-haves?
“If you live in the UK, an absolute must-have is a great summer jacket that you can throw on over any dress or two-piece.”
How would you recommend packing for a wedding or special event abroad?
“Find outfits that you can mix and match. Before you sit down to pack have a think about what you’ll be doing, including the events you’ll be attending and daytime activities. If you’re going to a barefoot, bikini sort of place, take just a few pieces like a sarong, a beach cover-up and a couple of bikinis that you can wear during the day. A smart dress and a maxi will work well in the evening. If it’s a city break, pack one pair of jeans, one pair of shorts, flats and a couple of tops, including a white linen shirt. Either way, you’ll have plenty of room in your case for your special-event outfit.”
What would you wear for the wedding itself?
“If you’re going somewhere very warm, you need to look for natural fabrics. Don’t wear anything tight. I would opt for loose, lightweight fabrics in pretty pastels or primary colours.”
What was your favourite piece from the shoot?
“It’s hard to pick just one. All of the pieces I chose work so well together. They’re timeless pieces that I know I’ll wear over and over . You really can’t go wrong with the classics.”
What’s your favourite flower?
“The garden rose – they’re classically British and smell amazing.
How would you describe your style
“I like to think that it’s classic with a twist. If you invest in really beautiful timeless pieces you will always look elegant. I am of the opinion that it’s also fun to splurge on seasonal pieces too.”
Shop our new occasionwear range now, and avoid what-to-wear panics later ›