London’s creative quarter provides a brilliant backdrop for our smarter everyday clothes, styled with a contemporary edge. Our Creative Director Justine Tabak shares why we chose this location for our leading autumn story plus a handful of her must-see spots.
“We chose Shoreditch as it represents a new sense of heritage. A historical area which has invigorated the heart of London and is full of culture, cool new restaurants, cafes and shops. A great mix of heritage and modern. We’re a British brand so always on the hunt for new places in the UK that are interesting. Shoreditch, Spitalfields and Columbia Road are places we our customers would love to visit whilst in London.
We also loved the colours of the architecture as a backdrop for our clothing collection. Brick walls, old stone, painted shutters on the buildings, great painted panel walls and old tiling in pubs. The whole area has a richness in colour and texture.”
Justine’s favourite haunts
The English Restaurant For scrumptious breakfasts, lunch and dinner, not to mention their afternoon tea.
Pellicci’s An art deco ‘greasy spoon’ café for the best fry up.
Other favoured spots are Golden Heart Pub, a traditional east-end boozer on Commercial Street, Spitalfields Market for antiques, cool boutiques and great restaurants and Columbia Road on a Sunday for beautiful flowers, quirky shops and garden ephemera.
Can you think of anywhere cracking we’ve not clocked?